For over 50 years, West Elmwood Housing Development Corporation has been working towards a healthier, happier, and more successful future for the residents of Providence’s West End. It has since expanded from its roots in housing into a comprehensive set of programs across housing,  food, health and wellness, and education.

Newfound helped WEHDC overhaul their visual identity to bring all of their programs “under one roof” to authentically tell their story, guide stakeholders to the appropriate resources, and optimize new channels for a pipeline of donations.